On March 28, at the Presidential Library of B. N. Yeltsin, Saint Petersburg Convention Bureau held a seminar on IT technologies in congress and exhibition industry. During the course of the event, leading event experts presented the latest technological solutions designed to simplify and systematize working processes in the event industry.
Presentations were made by Dmitry Antipin, Head of Project Management of Convention Bureau; Marina Leyvald, Global Events Manager Blockchain Economic Forum / Fintech& Token Expo; Maria Tsedeviyn, Head of advertising, design and digital department at Expoforum International; Ekaterina Nedelina, Vice President for marketing at the St. Petersburg chapter of the Project Management Institute; Denis Zhuk, Deputy director of Dataforum Access Center; Pavel Tokarev, founder of the 2Meet project; and Nikolai Timofeev, SOVNET association Marketing Director.
Before the seminar, guests and experts were greeted by the deputy director of the Presidential Library, Yaroslava Borozdina. In her speech, Yaroslava Alexandrovna briefly spoke about the experience of using the latest IT technologies in the library in order to organize and conduct business events.
Dmitry Antipin presented to the participants of the industry the possibilities of the Information and Analytical Base of Congress and Exhibition Activities (IAB), which are supervised by the IOGV of St. Petersburg.
“In the near future, IAB will allow event organizers to conduct analytics on the relevance of various topics of events, to select sites, contractors, accommodation facilities for delegates in automatic mode. Platforms will be able to easily and quickly conduct a competitive analysis, as well as, plan the budget and other details"- said Dmitry Antipin.
The speaker also noted that there are big plans for the development of the information and analytical base. “Industry’s active participation in filling the IAB will allow us to develop and implement a high-quality product that will bring changes to the congress and exhibition industry” he said.
Marina Leyvald spoke about global trends in event logistics and high-tech services for the event industry. The expert noted the transition of successful events to online: for both the participants and organization. As an example, Marina Leyvald presented the Meetup service, which allows "to spontaneously organize any event anywhere in the world."
Maria Tsedeviyin shared insights about WiFi Monitoring Sensors, one of the latest technologies used in the equipment of the Expoforum Exhibition and Convention Center. These sensors allow the largest venue in St. Petersburg to get to know their visitors and monitor the “hot spots” at events, calculate the average time spent by a visitor at the complex.
Ekaterina Nedelina told in detail about the activities of PMI (Project Management Institute), Denis Zhuk and Pavel Tokarev about effective tools for interaction between the visitors of the platform, with each other and with the organizers of the events, and Nikolay Timofeev spoke about preparations for the 32nd IPMA (International Project Management Association) World Congress 2020, which will be held in Saint Petersburg in 2020 and bring together Executives, Project Team Members, Program Managers, Portfolio Managers and Project Managers.
An important part of the seminar was a collective sightseeing tour through the library building, including multimedia complex, conference hall, electronic reading room, exhibition halls. Additionally, guests of the seminar had an exclusive visit to the television station, which coordinates the video filming of all events based in the library.
Overall, the participants of the seminar noted the pithiness of the event, the high level of its holding and expressed readiness for further participation in the events of the Saint Petersburg Convention Bureau.