Tourism Import-Substitution Week «Russia – the territory of travel», organized by the Saint Petersburg Committee for Tourism Development and Saint Petersburg Convention bureau on January 26 – 28, was the first industry-themed week of the 2017 season in the Center of import substitution and localization in Saint Petersburg.
Business program of the Week was opened with the signing of several agreements on cooperation between Saint Petersburg Convention bureau and few social associations and companies, such as the Union of the managers of the North-West, Russian Institute of Art History, St. Petersburg card llc., St. Petersburg Association for International cooperation and tourism.
Within the business program experts discussed the potential of Saint Petersburg as the Russian and world tourist center, including development of business and event tourism, new and novel tourist products and services in the city. Special mention was made to the problems and prospects of accommodation means development in Saint Petersburg and the formation of interregional relations and the development of bus tourism in the context of the project «Silver necklace of Russia».
Much attention of journalists was attracted by the conference «Great Silk Route in Saint-Petersburg», where the potential of Saint Petersburg and the state strategy of the countries-participants of the project «Great Silk Route» was presented. Representatives of consulates of the PRC, Kazakhstan, Azerbaijan, tourism organizations that develop the Great silk route in Uzbekistan and Azerbaijan, as well as the participants of the tourist market and the scientific staff of museums and high schools of Saint Petersburg attended the conference.
How modern communications can change the tourism, was discussed at the panel discussion «Branding, marketing, PR and advertising in the domestic tourism». How does the modernization of the infrastructure of Saint Petersburg could increase the flow of tourists was discussed at the round table devoted to development of tourist infrastructure.
Business, interactive program and exhibition of Tourism Import-Substitution Week «Russia – the territory of travel», were attended by over 350 experts, specialists and journalists.