ITB Asia is an annually held three-day B2B trade show and convention for the travel industry; it is designed to be the primary event for the Asia Pacific travel industry, much like its parent event – ITB Berlin.
Now in its 14th year in Singapore, ITB Asia will be held in a hybrid format - physical event complemented with a virtual component on ITB Community, In Asia. ITB Asia 2021 will primarily be a physical event, complemented with virtual components such as on-demand conferences, live streaming and a knowledge library designed as an added value for greater outreach.
ITB Asia is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. Today, ITB Asia is the premier meeting place for the travel trade industry and a forum for establishing high-quality customer contacts and conducting businesses. This is where international exhibitors of all sectors within the travel-value chain commerce, and Asia Pacific’s leading travel companies and emerging small and medium-sized enterprises meet with top international buyers from the MICE, Leisure, Corporate Travel and Travel Technology markets.